Convenient Care: Growth and Staffing Trends in Urgent Care, Retail Medicine, and Free-Standing Emergency Centers

December 03, 2018

Increased access to medical service -- the idea that success in healthcare delivery depends on “being everywhere, all the time” -- is a part of a growing trend in which healthcare organizations are evolving away from a transactional model of care and toward an “experiential” model characterized by customer service, price transparency, provider ratings, and ease of use. With the understanding that consumers punish complexity and reward simplicity, healthcare is shifting to a convenient care/outpatient model with a wider menu of niche providers to suit varying customer preferences.

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