Physician Staffing Blog

Healthcare News and Trends

The Market for Family Medicine Physicians is Evolving [White Paper]

November 16, 2020

The Market for Family Medicine Physicians is Evolving [White Paper]

By Phillip Miller


Each year, Merritt Hawkins’ Review of Physician and Advanced Practitioner Recruiting Incentives tracks the types of physician search engagements that Merritt Hawkins’ conducts on behalf of its clients.


Merritt Hawkins’ 2020 Review shows that for the last 14 consecutive years, Merritt Hawkins has been engaged to recruit more family physicians than any other type of doctor.  


While demand for family physicians remains strong, the market is changing. Evolving consumer preferences, the rise of “convenient care” and the impact of COVID-19 are changing the dynamics of family medicine supply, demand and recruiting.


This trend and others are examined in the newly revised Merritt Hawkins’ white paper entitled Family Medicine Recruiting Trends and Recommendations. The white paper reviews the various factors shaping current family medicine supply and demand dynamics, discusses the evolving roles family physicians are playing in today’s health system, and looks at the salaries and other incentives being used to recruit family doctors. It further reviews the impact of the coronavirus pandemic on family medicine, including the challenges it has created for independently owned family practices and the pivot many family practices have made toward telemedicine as a result of Covid-19.


The white paper concludes with recommendations for how hospitals, medical groups, and other healthcare facilities can successfully recruit family physicians in a highly competitive environment.


You can download this new resource here and I welcome any comments you may have regarding challenges and solutions in family medicine recruiting.



Phillip Miller is Vice President of Communications for Merritt Hawkins and Staff Care, companies of AMN Healthcare, the nation’s leading healthcare workforce solutions company.


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