By Phil Miller, Vice President of Communications for Merritt Hawkins
Physician recruiting is a profession for which there has never been a college curriculum, but that could be changing.
For the first time, a major university is offering a course on the fundamentals (and many of the complexities) of physician recruiting. Starting September 15, the University of Florida is premiering a new, self-directed, online course titled, “Physician Compensation and Recruiting Essentials.”
Merritt Hawkins was selected by the university to develop and present the course, which focuses on the key components, strategies, and methods for compensating and recruiting physicians.
The purpose of the course is outlined in its syllabus, which states: “After completing the course students will be prepared to determine clinical needs within their organizations, correctly analyze national financial benchmarking data relevant to physician compensation, structure an appropriate incentive model, define a target market of potential candidates, interview interested candidates and secure a provider.”
The course covers every phase of the physician recruiting process, from strategic planning to candidate sourcing, compensation, contracts, interviewing and closure, using videos, webinars and a wealth of written information gleaned from books, surveys and white papers. It is designed for health facility executives, physician recruiters, medical practice administrators and others involved in physician recruitment.
I encourage anyone interested in the topic to review a description of the course and how to register here.
Phil Miller can be reached at firstname.lastname@example.org.